Our Work — Squidgenda

Enterprise SaaS

$34M Pipeline. No MQL Targets.

Account-based program. Pipeline contribution replaced lead volume. Sales cycle compressed.

B2B Saas / Enterprise Software · 15 months

Disease Research

Top 12% Drove 64% of Revenue.

Top-fundraiser activation, not platform replacement. $14M in incremental peer-to-peer revenue.

Nonprofit / Health Research And Advocacy · 20 months

Construction SaaS

$480K Hiding in Plain Sight

1,400 dead leads. One reactivation campaign. Eleven times return.

Construction Technology / B2B Saas · 8 months

Home Services

Spent 58% Less. Booked 31% More.

Cut the bottom two-thirds of the campaign. Watched the business grow.

Home Services / Hvac Repair And Installation · 6 months

Outdoor E-Commerce

The Brand Wasn't the Problem.

Customer interviews killed the rebrand. Conversion surgery lifted AOV by 26%.

E-Commerce / Specialty Retail · 5 months

Pediatric Healthcare

247% More Patients.

Specificity converts. Eight procedure pages. One waitlist for the first time ever.

Healthcare / Pediatric Dentistry · 7 months

Legal Services

Video Beat Text by 312%.

Three attorneys. One afternoon of filming. A fourth hire within five months.

Legal Services / Family Law · 4 months

Industrial Manufacturing

$1.2M of Stalled Pipeline, Recovered.

240 dormant opportunities. Personal video outreach. A 20× return.

B2B Manufacturing / Industrial Equipment · 9 months

Boutique Fitness

Members Are the Marketing.

73% of new acquisitions through referrals. At a third of the projected budget.

Health And Wellness / Fitness · 5 months

K-12 Education

The Dashboard Was Lying.

Real conversion tracking turned $580 per customer into $148. And tripled enrollments.

Education / Academic Tutoring · 6 months

DTC Skincare

Fix the Foundation First.

47% cart abandonment. Four checkout fixes. ROAS doubled before scaling a dollar.

E-Commerce / Beauty And Personal Care · 5 months

Hospitality

Own Your Audience.

Zero to 14,200 emails. 38% lift in repeat revenue. Less rent paid to the platforms.

Hospitality / Restaurant · 7 months

Wedding Photography

Past Clients Are the Strategy.

64% of bookings from referrals. Instagram repositioned as validation, not acquisition.

Wedding Photography / Event Services · 6 months

Auto Services

Google Maps Beat the Rebuild.

67% more inquiries. Review velocity 8× higher. The website rebuild deferred indefinitely.

Automotive Services / Repair · 5 months

B2B Logistics

Cold Lists Lie. Trigger Events Don't.

Sales call embed killed the original plan. Vertical-specific outreach returned 4.8×.

B2B Logistics / Freight Brokerage · 8 months

Commercial Roofing

Storm Season, 8.4× Return.

Drone footage in the affected ZIPs. Year-round advertising abandoned. Profitability up.

Construction / Commercial Roofing · 6 months

Online Education

Convert First. Scale Second.

Webinar follow-ups, cart recovery, and licensure-cycle re-engagement. 41% from existing traffic.

Online Education / Professional Certification · 7 months

Property Management

Qualified Tours Beat Pretty Photos.

Pre-tour quiz. 73% more qualified tours. The portfolio-wide photography refresh deferred.

Real Estate / Property Management · 6 months

Medical Aesthetics

Quizzes Beat Forms by 312%.

Fifteen-question intake. Treatment-matched consultations. Cost per patient dropped 71%.

Healthcare / Medical Aesthetics · 5 months

Sustainable Fashion

Product First. Mission Second.

A/B testing settled the debate. The audience decided. Brand storytelling moved to retention.

E-Commerce / Sustainable Fashion · 5 months

B2B Cybersecurity

Case Studies Beat Thought Leadership.

4.7× more qualified leads. Sales cycle cut from nine months to six. Keynotes came later.

B2B Cybersecurity / Managed Services · 8 months

Specialty Coffee

Wholesale Was the Answer.

DTC was 4.2× less profitable per customer. Resources moved. Revenue grew 38%.

Specialty Food And Beverage / Coffee · 6 months

Hospital System

4.2× More Patient Volume.

Service lines beat the system brand. 47,000 attributed appointments. Cost per patient: $290 → $98.

Healthcare / Hospital System · 18 months

Disaster Relief

218% Larger Gifts.

Donor-as-hero narrative for disaster windows. 31% of one-time givers became sustainers.

Nonprofit / International Humanitarian Relief · 24 months

Regional Banking

Branches Beat the Brand.

71% of new accounts came from local search. Centralized brand spend repositioned as cross-sell.

Financial Services / Regional Banking · 14 months

Environmental Nonprofit

Lapsed Beat Cold by Far.

$3.8M recovered from dormant donors. 41% of fundraising from segments already on file.

Nonprofit / Environmental Advocacy · 16 months

Franchise Retail

Local Beat National 3.4×.

Franchisee-level infrastructure. 40% lower cost per visit. National media became awareness only.

Retail / Franchise Operations · 20 months

Research University

Adult Learners, Real Revenue.

2,400 incremental enrollments. Higher per-student net revenue. Undergrad demoted to brand support.

Higher Education / University Enrollment · 22 months

Pharmaceutical

Conversion Before Awareness.

Patient-to-prescriber pathway. 4.1× the prescription growth of awareness-led media.

Pharmaceutical / Consumer Health · 24 months

Art Museum

Tickets Are the Front Door.

$4.7M in incremental membership revenue. Visitor-to-member pathway, not ticket optimization.

Cultural Institution / Nonprofit Museum · 18 months

Enterprise SaaS

$34M Pipeline. No MQL Targets.

Account-based program. Pipeline contribution replaced lead volume. Sales cycle compressed.

B2B Saas / Enterprise Software · 15 months

Disease Research

Top 12% Drove 64% of Revenue.

Top-fundraiser activation, not platform replacement. $14M in incremental peer-to-peer revenue.

Nonprofit / Health Research And Advocacy · 20 months

Construction SaaS

$480K Hiding in Plain Sight

1,400 dead leads. One reactivation campaign. Eleven times return.

Construction Technology / B2B Saas · 8 months

Home Services

Spent 58% Less. Booked 31% More.

Cut the bottom two-thirds of the campaign. Watched the business grow.

Home Services / Hvac Repair And Installation · 6 months

What customers see, read, and experience.

$34M Pipeline. No MQL Targets.

Top 12% Drove 64% of Revenue.

$480K Hiding in Plain Sight

Spent 58% Less. Booked 31% More.

The Brand Wasn't the Problem.

247% More Patients.

Video Beat Text by 312%.

$1.2M of Stalled Pipeline, Recovered.

Members Are the Marketing.

The Dashboard Was Lying.

Fix the Foundation First.

Own Your Audience.

Past Clients Are the Strategy.

Google Maps Beat the Rebuild.

Cold Lists Lie. Trigger Events Don't.

Storm Season, 8.4× Return.

Convert First. Scale Second.

Qualified Tours Beat Pretty Photos.

Quizzes Beat Forms by 312%.

Product First. Mission Second.

Case Studies Beat Thought Leadership.

Wholesale Was the Answer.

4.2× More Patient Volume.

218% Larger Gifts.

Branches Beat the Brand.

Lapsed Beat Cold by Far.

Local Beat National 3.4×.

Adult Learners, Real Revenue.

Conversion Before Awareness.

Tickets Are the Front Door.

$34M Pipeline. No MQL Targets.

Top 12% Drove 64% of Revenue.

$480K Hiding in Plain Sight

Spent 58% Less. Booked 31% More.

$480K Hiding in Plain Sight

Spent 58% Less. Booked 31% More.

The Brand Wasn't the Problem.

247% More Patients.

Video Beat Text by 312%.

$1.2M of Stalled Pipeline, Recovered.

Members Are the Marketing.

The Dashboard Was Lying.

Fix the Foundation First.

Own Your Audience.

Past Clients Are the Strategy.

Google Maps Beat the Rebuild.

Cold Lists Lie. Trigger Events Don't.

Storm Season, 8.4× Return.

Convert First. Scale Second.

Qualified Tours Beat Pretty Photos.

Quizzes Beat Forms by 312%.

Product First. Mission Second.

Case Studies Beat Thought Leadership.

Wholesale Was the Answer.

4.2× More Patient Volume.

218% Larger Gifts.

Branches Beat the Brand.

Lapsed Beat Cold by Far.

Local Beat National 3.4×.

Adult Learners, Real Revenue.

Conversion Before Awareness.

Tickets Are the Front Door.

$34M Pipeline. No MQL Targets.

Top 12% Drove 64% of Revenue.

$480K Hiding in Plain Sight

Spent 58% Less. Booked 31% More.

The Brand Wasn't the Problem.

247% More Patients.

Video Beat Text by 312%.

$1.2M of Stalled Pipeline, Recovered.

Members Are the Marketing.

The Dashboard Was Lying.

Fix the Foundation First.

Own Your Audience.

Past Clients Are the Strategy.

Google Maps Beat the Rebuild.

Cold Lists Lie. Trigger Events Don't.

Storm Season, 8.4× Return.

Convert First. Scale Second.